sexta-feira, 11 de abril de 2014

60. Blue jeans history


Welcome to American Mosaic from VOA Learning English. I’m June Simms. Today on the show: a little history of one of the most popular pieces of clothing1 in America.  Then some music to go along with2 it.

What defines American clothing or fashion3?  Can you think of a piece of clothing that is inseparably4 linked to5 American culture?  There is6 a good chance your answer7 would be blue jeans.  Many listeners8 have written9 to ask about10 the history of these well-loved pants11. So today we will give it a try12.

Levi Strauss did not invent jeans, but he is considered the first person to make and sell great numbers of them. He was born13 in Bavaria, an area that today is part of Germany14. In 1847 he and his family immigrated to the United States         
   
Levi Strauss opened a small dry goods store15, first in New York, then in San Francisco, California.  Among16 the products he sold17 were jeans.  These pants were especially useful18 for miners in California.  They needed clothing made from19 a strong material.  Jeans are usually20 made from a heavy21 cotton cloth22 called denim.     
                                                                        
Levi Strauss partnered with23 a clothing maker24 named Jacob Davis. Davis had invented a process for making rivets25 for jeans.  These little metal connectors helped hold the pieces of cloth together26 to make the jeans stronger27.

President Obama wears28 jean as he throws out29 the first pitch30.
In 1873, the government gave31 Strauss and Davis a patent for their invention.  That meant32 no one else could33 legally copy it without34 their permission. They began35 producing what they called “copper-riveted36 waist37 overalls38.”

In 1928, the Levi Strauss company39 registered the word “Levi’s” as a trademark40 for their product.  The Smithsonian’s National Museum of American History in Washington has one of the oldest41 known pairs42 of Levi’s.             

Writer43 James Sullivan published a book called “Jeans: A Cultural History of an American Icon44.” In it, he says jeans represent two American values: creativity and rebellion.

Cowboys wore45 jeans in the old Wild West46. In the 1950s, people saw47 famous Hollywood actors like James Dean and Marlon Brando wearing jeans in movies.

Today jeans still48 come in blue but also lots of other colors.  They can also differ widely in price49. You might find50 jeans for 15 dollars in an American discount store. However51, they can also sell for thousands of dollars a pair.


Some people like to buy jeans that look52 fresh and new.  Others like to buy new jeans that are torn53 and look old. What kind of54 jeans do you like? Let us know55Send56 an email to learningenglish@voanews.com.

Vocabulary



  1. pieces of clothing = peças de vestuário
  2. go along with = ir junto com, acompanhar
  3. fashion = moda
  4. inseparably = inseparavelmente
  5. linked to = ligado a, vinculado a
  6. There is = há
  7. answer = resposta
  8. listeners = ouvintes
  9. written = escrito
  10. ask about = perguntar sobre
  11. pants = calças
  12. give it a try = experimentar
  13. He was born = ele nasceu
  14. Germany = alemanha
  15. dry goods store = loja de produtos secos
  16. Among = entre
  17. sold = vendia
  18. useful = útil
  19. clothing made from = vestuário feito de
  20. usually = normalmente
  21. heavy = pesado
  22. cotton cloth = tecido de algodão
  23. partnered with = fez parceria com
  24. clothing maker = fabricante de roupas
  25. rivets = rebites
  26. hold the pieces of cloth together = manter os pedaços de tecido juntos
  27. stronger = mais forte
  28. wears = veste
  29. throws out = arremessa
  30. pitch = arremesso (baseball)
  31. gave = deu
  32. meant = significava
  33. no one else could = ninguem mais poderia
  34. without = sem
  35. began = começaram
  36. copper-riveted = com rebite de cobre
  37. waist = cintura
  38. overalls
  39. company = empresa
  40. trademark = marca registrada
  41. one of the oldest = um dos mais antigos
  42. known pairs = pares conhecidos
  43. Writer = escritor
  44. Icon = ícone
  45. wore = vestiam
  46. Wild West = oeste selvagem
  47. saw = viram
  48. still = ainda
  49. can also differ widely in price = podem também diferir amplamente no preço
  50. might find = pode encontrar
  51. However = contudo
  52. look = parecem
  53. torn = rasgado
  54. What kind of = que tipo de
  55. Let us know = avise-nos
  56.  Send